blog – May 14, 2022
He essentially started out selling potato gun plans online. He placed some Google Ads to drive traffic to his site. Sold potato gun plans for more than it cost to advertise and realized a profit. Then Google changed the advertising algorithm and pricing that turned Russell Brunson's profit to a near-term loss. The solution to this near-term problem? In short, upselling. Eventually, Russell Brunson became a co-founder of 'ClickFunnels' with partner Todd Dickerson. Brunson's book, 'DOTCOM Secrets', is itself a sales funnel describing and explaining how to build sales funnels for your company's products. 'DOTCOM Secrets' is a fascinating journey into the intersection of web technology, sales and business in general. Afterall, revenue (and profit) is king.
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blog – May 1, 2022
Technology continues to increase the pace of change in the world. Humanity's ability to adapt to change can affect one's relevance, success, and even survival in a swiftly evolving world. From climate change to inflation to digital currency to space travel to intelligent automation, there is quite enough change for us to try to comprehend these days. We no longer have 10,000 hours to become experts in all of the things we need to master in order to survive and thrive in the present, much less the near-future. Investing in yourself and your continued learning is more important now than ever. In this podcast, Dr. Caple and I discuss some potential ways we might be able to 10X our learning to try to keep pace with the change happening in the world today.
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blog – April 24, 2022
Her Class is 'Barbarian'. Her Level is 1. Race is 'Tiefling'. Background is 'Wildling/Outlander'. This is a beginning sketch of Dr. Caple's Dungeons and Dragons character, 'Leroy Jenkins'. She's tough and bold, chaotic neutral, and ready to take on whatever adventures her Dungeon Master throws at her...ahem. Believe it or not, all of this relates to her three principles governing explosive personal growth. I command you to grow! So read and listen on...
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blog – March 27, 2022
In 1908 there were 500 automakers trying to bring the new, innovative combustion engine technology to market by focusing on the high-end, luxury market . This resulted in a 'red ocean' of competition as these automakers struggled to out-maneuver each other to sell to the burgeoning market of people willing to forgo horse-and-buggy transportation in favor of the combustion engine. When Henry Ford entered the business, he was able to create a 'blue ocean' of opportunity, one characterized by no competition, by innovating on simple product offerings, assembly line optimizations, and cost innovations all reducing price to a point where choosing a Model T over horse-and-buggy was almost a no-brainer. Ford Motor Company had created a blue ocean market opportunity worth billions of dollars.
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blog – February 21, 2022
Continuing in our mindfulness theme, which we kicked-off last episode in Kansas City, we are now discussing my top 5 takeaways from the book, 'Verbal Judo'. It turns out that our mindset, attitude, body language, and even our verbal communications are critical soft skills to be in good command of while executing your plan to achieve your big, scary dreams. In this episode, we focus a bit on critical verbal communication skills.
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